Every guide on the blog follows the same seven rules. They exist so a reader can check our work — and so a business knows exactly what earns a recommendation.
A business can only be a pick if it is a listing in this directory with a real, visitable address and working contact details. If we cannot place it on a map, we do not recommend it.
Every price, credential, award and client name in a guide comes from the business's own published material or a verifiable third party — and we say which. If a business publishes no number, we write "on enquiry", never an estimate dressed as a fact.
Review quotes are reproduced from published reviews and attributed. We do not paraphrase sentiment into stronger claims, and we do not write testimonials.
A shortlist of twenty names is not a recommendation. Each guide names one pick, shows the checklist it was held to, and names the credible alternatives with the same public facts — so the reader can disagree with us using the same evidence.
Businesses cannot buy a pick, and sponsored placement in the directory is labelled where it appears. Guides carry no affiliate links.
Every guide shows its last-updated date, and its structured data carries the same. When a reader shows us something wrong, we correct the guide and update the date rather than quietly editing.
Guides about clinics describe published credentials, registrations and accreditations — they do not give medical advice. Treatment decisions belong in a consultation room; our job ends at helping you verify who you are consulting.