E-commerce · Design + Dev

Kalapurna - A2 Ghee and Wood-Pressed Oils, Sold Direct

Kalapurna sells A2 ghee and wood-pressed oils straight to the people who eat them, with no marketplace in between. Grabodo built the storefront that carries it — 39 pages covering the catalogue, checkout, payments, delivery tracking and the provenance material a food buyer wants to read before spending.

About the studio
Platform TypeD2C Storefront
Key FeaturesCart to Delivery
IndustryFood & Wellness
Built withNext.js · Supabase
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Kalapurna
Verified business

Capabilities & rates

6+ services
A catalogue buyers can shop
Provenance inside the sale
Checkout wired to Easebuzz
Shiprocket at the pincode
Retention built in
Two wholesale doors
By the numbers39 Storefront pages5 API routes53 Design-system components1 Database shared with CRM
Kalapurna

E-commerce · Design + Dev

Why choose Kalapurna?

39Storefront pages
5API routes
53Design-system components
1Database shared with CRM
D2C StorefrontPlatform Type
Cart to DeliveryKey Features
01Chapter

The Background

Kalapurna is a direct-to-consumer brand for A2 ghee and wood-pressed oils. The storefront is a Next.js application backed by Supabase, covering the full journey from first visit through to a delivered order — and sharing its database with the Kalapurna CRM and the driver app that fulfil what it sells.

Selling ghee and cold-pressed oils direct means competing with marketplace listings that all look the same and all claim the same purity. Kalapurna had the harder story to tell — single-origin sourcing, wood-pressing, lab testing — and no surface on which to tell it. A generic template shop would have flattened exactly the things that justify the price.

02Chapter

The Challenge

The site had to do two jobs that usually fight each other. It needed to convert like a shop, with a fast catalogue, quick view, wishlist, cart and a checkout that does not lose people. It also needed to carry the evidence a cautious food buyer looks for before a first order — where the milk comes from, what the lab found, which licences are held, what the product has won.

On top of that, Kalapurna does not sell through one channel. The same site had to open doors for bulk buyers and for prospective distributors without turning the consumer path into a wholesale portal.

The Solution7 moves

Kalapurna sells A2 ghee and wood-pressed oils straight to the people who eat them, with no marketplace in between.

A catalogue buyers can shop

Ghee and oils as first-class category pages, with product detail, quick-view, wishlist and recently-viewed so browsing never loses its place.

Provenance inside the sale

Sourcing, lab tests, licences, awards and the origin story are full pages linked from the product path — one tap from the buy button.

Checkout wired to Easebuzz

Payment initiation, verification and callback handling, with explicit success and failure pages instead of a dead end when a payment drops.

Shiprocket at the pincode

Serviceability checks and shipment creation on order, with track-order and downloadable invoices in the customer account.

39 pages and 5 API routes on Next.js
Easebuzz payments end to end
Shiprocket serviceability and tracking
One database shared with CRM and driver app
03Outcome

The Results

01

The provenance material a food buyer looks for — sourcing, lab results, licences, awards — now sits inside the shopping journey instead of in a footer, so the case for the price is made where the decision happens.

02

The storefront shares one Supabase database with the Kalapurna CRM and the delivery driver app. An order placed here is the same record the warehouse picks, the accountant books and the driver delivers.

03

Consumer, bulk and distributor demand are captured on the same site without the retail experience turning into a wholesale portal.

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Studio

About the studio

Free consultationEvery engagement opens with a discovery call before any quote goes out. Scope and pricing follow the conversation, not a template.
Dedicated project managerOne point of contact runs the project from brief to handover. You are not re-explaining the work to a new person each week.
SixStar client portalBriefs, review rounds and handover live in the studio's own portal. Nothing scattered across email threads and chat.
Works remotelyRemote-first across two continents, with clients in India and abroad. Time zones are planned around rather than apologised for.
Webflow Enterprise PartnerCertified Webflow Enterprise Partner and a Webflow Award winner in 2023. The platform work is a specialism, not a side capability.
GST registeredGSTIN on file with proper tax invoicing on every engagement. Straightforward for a finance team to process and claim.
The Team

The People Behind It

The people who do the work — and who answer when you call.

RD
5+ Years ExperienceVerified Agency

Founder & Lead Developer

Rahul Deshmukh

B.E. Computer Engineering (University of Mumbai), Certified Webflow Developer

AvailabilityMon-Sat: 10:00 AM - 8:00 PM

Full-stack developer behind Grabodo's client work — from PeerMetals to Kalapurna and Bucksaa — shipping web and mobile products end to end.

Next.js & ReactMobile AppsUI/UX DesignSEO & MarketingE-commerceWebflow

Certifications

  • Webflow Award Winner (2023)
  • Google Analytics Certified
  • Meta Business Partner
  • Shopify Partner

Key Achievements

  • 5+ products shipped end to end
  • Clients across India and abroad
  • Same-day response on every project
  • Web + mobile from one team

Registered with MSME (Udyam), Government of India

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FAQ

Questions, answered

Still have a question?

Ask Grabodo directly — a quick call or message usually settles it the same day.

Start a projectWhatsAppDirections
01How do we start?

With a free discovery call — no obligation, before any quote. Work then runs through a dedicated project manager and the SixStar client portal.

02What does a website cost?

Published rates start at ₹8,000 for a CMS-backed site, ₹20,000 for ecommerce or lead-management builds, and ₹25,000 for native apps or enterprise CRM.

03Do you do SEO too?

Yes — technical SEO, content and paid acquisition are handled in-house alongside design and development, not subcontracted.

04Are you registered?

Operating since 2021 and GST registered in Maharashtra, with proper invoicing.

05Which industries do you specialise in?

Healthcare, and finance and fintech — sectors where compliance, accessibility and page performance carry the most weight. Client work also spans marketplaces, clinics, manufacturing, non-profits and B2B SaaS.

06Do you build ecommerce and CRM systems?

Yes — custom ecommerce web design and lead-management systems from ₹20,000, and enterprise CRM solutions from ₹25,000, alongside marketing sites and apps.

07Do you only work with Panvel businesses?

No — the studio works from Khanda Colony, Panvel with clients across India and abroad; everything runs remotely through a dedicated project manager.

08What is the SixStar portal?

Grabodo's own client portal — briefs, review rounds and handover live in one place instead of scattered across email threads.

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Start with a free AI-powered website audit and a consulting call — a full strategy read on your site from the team behind PeerMetals, Kalapurna and Bucksaa.

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Full-service team

5+

years shipping web & mobile products

5+

Projects Shipped

2023

Webflow Award

1 Day

Response Time

Global

Client Base

₹8k

Starting Price

Web+App

One Team

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